LIA APONTE, founder

As a seasoned executive with more than 15 years of experience in the media and entertainment industry, I am recognized for my strategic vision, client-first mindset, and expertise in brand development, engagement strategies, and opportunity creation. Over the course of my career, I have had the privilege of working with high-profile individuals and entrepreneurs, helping them identify and pursue new avenues that enhance their brand development and identity.

With a notable tenure at United Talent Agency, and more recently Booje Media, I have represented over 100 clients, driving career diversification and fostering significant brand growth. Whether it be increasing opportunity for a client as they develop and launch their podcast or book endeavor or strategically advising a small business as they scale their client base - I am here to help you activate and elevate.

A career designer, I craft innovative paths and launch new ventures that drive both brand and business expansion. My focus is on helping clients reach the next level by tapping into new possibilities and prospects, paving the way for long-lived success.